Thursday, August 16, 2012

you need hands

We're loving this British Heart Foundation spot for hands-only CPR (no kissing!) featuring Vinnie Jones.

Full of little story-based hooks (pairing the hard-men with the camp Bee Gees soundtrack is a masterstroke - calling attention with a 'surprise'), a splash of the old representativeness heuristic and a nice nudgey bit of chunking (call, push, stayin' alive) to make a potentially terrifying and confusing situation easier to 'know' what to do without having to think.

Top marks.

[Yes, it came out last year so I'm a bit late, put it down to southern hemisphere lag]

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