Monday, August 27, 2012

bust out the shack and hit the track

Most of you will know I'm a big fan of the Boss.

To be fair, I came around relatively late, probably in the last 5-6 years. But I agree with Joe, Bruce sounds great on a dark and rainy morning in England, he's also always great on a spring morning in Victoria and on the road up to Melbourne.

From a validation point of view, I'm pleased that Joe was also a fan.

There's a quote often attributed to Bruce that has been useful sometimes when looking at marketing communications problems.

'You can go from doing something quite silly to something dead serious in the blink of an eye, and if you're making those connections with your audience then they're going to go right along with it.'

Pic HT to MusicRuinedMyLife

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