Friday, July 22, 2011

if it ain't broke (shot by both sides again)

Last month I wrote about the disruptionistas eternal problem, being shot by both sides.

'Being the scourge of both extreme traditionalists, and also the extreme inhabitants of the social media echo-chamber means one has to beware of being shot by both sides.'

And as if by magic I stumbled on the blog of Luke Williams, Author of Disrupt (Amazon order placed, thank you) and co-founder of Frog Design.

'The attitude, “If it ain’t broke, don’t fix it” is the enemy.
It’s the seemingly unbroken aspects of a situation that provide the richest opportunities for innovation. They tend to be the things we ignore, precisely because they don’t change.
It’s more effective to start by identifying something in your business that’s not necessarily a problem, in a place where others wouldn’t expect to look. In other words, think about what usually gets ignored, pay attention to what’s not obvious, and start with things that ain’t broke.'

Innovation or disruption doesn't happen with fixing things that are broken, it comes from propelling things that are already working further up the curve than is reasonable to expect.

blog comments powered by Disqus