The latest installment in the Converse 'create culture so you don't have to pay to interrupt it' branded content strategy.
'Desire' is the track, featuring Graham Coxon of Blur, Paloma Faith and ex-The Coral guitarist Bill Ryder-Jones.
It rocks.
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Posted by
Eaon Pritchard
at
Wednesday, April 13, 2011
Labels: branded content, converse