Tuesday, August 31, 2010

the wilderness downtown

Well, this is just about the coolest thing on the interwebs just now.

It's an interactive, personalisable music video by Arcade Fire.

Utilising images from Google Street View, the video explodes over multiple Chrome browser windows, the personalisation occurs as you can feature the house you grew up in as part of the video, and send a postcard to your younger self with some advice from the older, wiser you.

Plays to rule #1 of viral club.
Connect with fans, first.
They share it because they are in it.

Go and play http://www.thewildernessdowntown.com/

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