Thursday, August 13, 2009

guy kawasaki on the art of innovation [vid]

The ten steps for innovation, as eloquently described by Guy Kawasaki at Cisco Live last month.

The ten steps:

1. Make meaning - Look to create meaning first, money will follow.
2. Make a mantra (not a mission statement)
3. Jump to the next curve - take big leaps, optimisation is not revolution.
4. Roll the dice - make it deep, intelligent, complete and elegant
5. Donʼt worry, be crappy - get your thing out there, use user feedback to finish it.
6. Let 100 flowers blossom - the users will decide how your product fits into their life.
7. Polarize people - don't try and please everyone.
8. Churn, baby, churn - test and learn, test and learn
9. Follow the 10-20-30 rule - pitching with power point, we all know this one.
10. Donʼt let the bozos get you down - see devil's advocate.

There's a key chart towards the end around value, which i've reproduced for future use.
The more unique (ie innovative) your offering directly corresponds to the amount of value it can create for you (and the recipients).

HT freshnetworks

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