too much monkey business

"We've created a branded space in which Cadbury's can be generous in bringing joy,"

Yep, the Cadbury's ad with the gorilla doing Phil Collins.
You can't argue that it's a pretty funny and entertaining piece of content, decently executed. A bit of random Youtube-esque silly-ness in fact.

Yes, it's gone viral and theres a lot of debate about it

but did it need the massive tv budget to do that...?
and is it more about the clever dicks behind it than the brand...?

It's here

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