when is a branded utility not a utility?
When it's a germ magnet.
The Cottonelle toilet roll cover, tin thing. With a lid one has to have to pop off and on before one has washed one's hands.
The broad definition of 'branded utility' being one of 'improving people lives and creating value for the user and the brand'
This?
They didn't think it through, did they?
HT Bud Caddell
