Tom Peters, in response to a tweet, summarises his tome In Search of Excellence - and his philosophy, in less than 140 characters. 127 to be precise.
"Cherish your people, cuddle your customers, wander around, 'try it' beats 'talk about it,' pursue excellence, tell the truth."
Whilst Seth Godin once said:
'If you can't state your position in eight words, you don't have a position.'
Even Seth would probably give Tom a pass on this one.