the competition
Here's a few things that the competition don't do.
The competition don't buy your product or service.
The competition don't pay your bills.
The competition don't reccomend your product or service to friends, colleagues and family.
The competition don't write positive reviews.
The competition don't point others to information that help them choose you.
The competition don't leave positive comments on your website or blog.
The competition don't wear your t-shirt.
The competition don't get a tattoo of your logo.
The competition don't want to participate in helping you improve your product.
The competition don't share your content/advertising.
The competition don't participate positively on your Facebook group.
The competition don't retweet you.
The competition don't keep buying you when there's cheaper alternatives.
The competition don't want to connect with other people who support you.
There's probably loads more things the competition don't do.
So why do we spend so much time worrying about what the competition is up to, instead of focusing on serving our customers and supporters better?
