Monday, June 08, 2009

why digital matters

This is my current 'roadshow' presentation which we take out trying to plant a few seeds amongst those who are starting to dip their toes into digital marketing/advertising. Hopefully debunking a few myths and showing that the best practice in digital marketing is essentially the same as offline.
Start with permission and purpose, then it all falls into place.

It's a featured pres of the day on slideshare, thanks to all who 'favourited' it.

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