Thursday, February 26, 2009

the product is the marketing #371

Was talking to a client the other day about products that are being used in ways other than how the brand might have anticipated. my example was Landrovers - adopted by hip-hoppers in the 'hood - which in turn led to the urban SUV's we now know.
Wish i'd seen this before that conversation.

One for the ladies?
Props to BrandDNA

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