Connect with fans (CwF) + Reason to buy (RtB) = The Business Model ($$$$)
Pure gold! Techdirt's Mike Masnick on Trent Reznor of Nine Inch Nails' album release and connect with fans strategy.
Why is this important?
BECAUSE IT WORKS FOR JUST ABOUT ANY BUSINESS!
Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$)
found this via hypebot
UPDATE:
It just gets better and better.
The ex-NIN drummer is at it for his solo project. Josh Freese story via mashable.