most people won't read this
If I had a pound for every time I've heard some variation this...
Most people do not have an iphone.
Most people are not online most of the time.
Most people don't use twitter.
Most people will not upload a picture/movie etc
Most people will not leave a comment.
Most people will only buy the cheapest.
Most people can't be bothered with x.
Most people are not interested in y.
Most people are not on a social network.
etc etc.
Then what follows usually includes some of these words; eyeballs, reach, mass, target audience, demographics and some generalisation 'persona' profiling.
This is the language of carpet-bombers and spammers. And it is rife.
Here's some other things about most people:
Most people don't click on banner ads.
Most people use their pvr to skip TV ads.
Most people completely ignore posters on the tube.
Most people hate spam.
Most people use their mobile phone principally to communicate with other people.
Most people think it's rude to interrupt.
Most people use the web to connect with other people interested in the same stuff as them.
Most people are literally gagging for relevance and personalisation.
Most people are not interested in you they are interested in 'me'.
MOST PEOPLE ARE FAR MORE LIKELY TO CONNECT WITH MARKETING THAT THEY HAVE CHOSEN TO PARTICIPATE WITH, THAN MARKETING THAT IS FORCED UPON THEM.
diagram from Jonathan MacDonald's 'The Communication Ideal'
