Showing posts with label soft innovation. Show all posts
Showing posts with label soft innovation. Show all posts

Friday, October 10, 2008

the lotus economy

In simple terms, the thing I love most about all this interwebs business is nothing to do with technology or marketing or any of that stuff.

It's the connectivity and the discovery that fascinates me.

A random tweet by J_Mac pointing to this site by Unfrozen mind revealed an alladin's cave of ideas on creativity and innovation.

here's a sample from one of their 'vision' pieces 'The lotus economy'.

'This transition from economic value to economic creativity marks a paradigm shift from the “Box-Economy”, measured by the optimisation of moving boxes, thinking in boxes, putting people in boxes and exchanging boxes, to the “Lotus-Economy”, measured by personal transformation, creativity and innovation. It has manifested itself as a shift from an economy based on producing and buying things to an economy in which the primary unit of exchange is “meaning” where organisations become hothouses for ideas and the revolution of the human spirit.'




There was a joke when I was at art school between the graphic designers (them) and paineters and sculptors (us).
The designers would mock ' heh, you won't see many job ads saying 'sculptors wanted' when we walk out of here...'

I'm joining up dots with this, A Whole New Mind, buddhist economics etc.
Anything else?

Wednesday, March 12, 2008

Purple cow spotted at Denver International Airport

Following on from the horse sculpture story below I enjoyed my brief encounter with Denver Airport.

As well as the mad tent exterior, internally it's been designed with the user in mind. The gates are all in a straight line A,B and C zones connected by a train. It's vrtually impossible to get lost.

And a couple of soft innovations made the - lets face it, normally pretty stressful - experience of airports a bit more pleasant.

The public address system on the gate connecting train was crystal clear perfect sound
and every announcement is spoken by a local celebrity tv babe (can't remember her name but I was told) and introduced by little musical motifs. Boogie-woogie piano for the doors closing announce, twangy guitar for the next stop announce and so on.

Some bright spark has thought, what can we do to add an extra bit of polish to this experience to make it just that bit better? - it's that extra 1% that makes it talkaboutable. Customer service as the new branding or something.