a small belief can mean you'll never walk alone
Just to re-iterate a point that's been made in these pages many times.
There is a massive difference between a brand standing for something and simply making a vacuous mission statement or concocting some convoluted commercial proposition.
Dynamic engineering for the modern world or some other generic bollocks is NOT standing for something.
It might look nice in some brand onion but means diddly squat to people.
And it's people who you need to connect with.
Standing for something means putting a stake in the ground, drawing a line in the sand or putting up the flag and saying 'this is what we believe is right and this is how we make a difference in the world, today'.
Saying and doing something that actually matters.
Making a commitment.
Doing this saves time and money because you don't have to think and debate and argue the toss about what to do every time and it immediately connects you with others who share that worldview.
A small belief can mean you never walk alone.
I keep coming back to the five questions posed by Tom Peters in Re-Imagine.
1 - WHO ARE YOU?
2 - WHY ARE YOU HERE?
3 - WHAT MAKES YOU UNIQUE?
4 - HOW CAN YOU MAKE A DRAMATIC DIFFERENCE?
5 - WHO CARES ABOUT YOU?
This is where it starts.
