the destroyers of advertising
Brands are complex abstractions.
Advertising had made it possible for consumers to make some sense of these complex abstractions.
But because the concept of what-is-advertising has now been twisted out of recognition – principally by the emergence of highly targeted surveillance-fuelled direct response, content-factories, influencers [sic] etc etc - the NEW ‘advertising’ (ie the abandonment of any conventional ideas of originality, creativity in favour of pastiche and mediocrity - bearing a resemblance to advertising ) cannot fulfil this need.
And now, because people have started to ignore and block this kind of advertising, they don't remember, or credit, the role advertising performed in culture, when it used to BE advertising.
And more worrying is this.
As it becomes more and more accepted that this new definition of advertising IS the advertising, we are failing to distinguish between what is real advertising and what are, in fact, the products of the destroyers of advertising.
Advertising had made it possible for consumers to make some sense of these complex abstractions.
But because the concept of what-is-advertising has now been twisted out of recognition – principally by the emergence of highly targeted surveillance-fuelled direct response, content-factories, influencers [sic] etc etc - the NEW ‘advertising’ (ie the abandonment of any conventional ideas of originality, creativity in favour of pastiche and mediocrity - bearing a resemblance to advertising ) cannot fulfil this need.
And now, because people have started to ignore and block this kind of advertising, they don't remember, or credit, the role advertising performed in culture, when it used to BE advertising.
And more worrying is this.
As it becomes more and more accepted that this new definition of advertising IS the advertising, we are failing to distinguish between what is real advertising and what are, in fact, the products of the destroyers of advertising.
