Friday, July 18, 2014

stand and deliver

Pop stars talking about advertising. What could possibly go wrong?

Corporate rapper Kanye West for a start.

Consider, his much repeated quote-age from Cannes for example.

“I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”

I have no idea what that is supposed to mean.

Adam Ant, however, knew a thing or two about the role for advertising and its subsequent effectiveness. And preferred to express this in how the work spoke for itself.

'I'm the dandy highwayman who you're too scared to mention

I spend my cash on looking flash and grabbing your attention'

It's not that difficult.

Spend the cash on looking flash.

Then get noticed.

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