Wednesday, September 18, 2013

making it easy to donate #asku

What if you could help charities raise funds without having to put your hand in your pocket for cash?

What if it was enough for you to just put your hand in your pocket for your phone?

A new app called AskU allows this very thing to happen.

The idea being that whilst hanging about waiting for trains or any other inbetween times you can fire up AskU, answer some market research type questions, and the organisation posing said questions pays AskU, and the participating charities, for your answers.

This potentially solves a big behavioural problem for the charities involved.

Many people like the idea of supporting charity but when it comes to the crunch, handing over the dosh is a huge barrier.

There are many theories around things like reward substitution that have been proven be effective.

However, AskU simply removes the barrier completely and outsources your donation using someone else's (or some company's) dollar instead.

AskU - Harness your idle time to change the world! from AskU on Vimeo.

AskU, was developed by PwC in collaboration with The Australian Charities Fund (ACF).

ACF has nominated four charities to benefit from AskU in the first phase of its growth;
Opportunity International Australia, The Smith Family, Mission Australia and Redkite.

Free on iTunes and Google Play, the app is available for all iOS and Android smartphones and tablets.

Some friends of this blog are involved so we'd appreciate it if you would give it a whirl.

Check it out

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