Friday, January 18, 2013


'Chindogu' is the japanese word coined for the art of the un-useless idea.

Something that sort-of works but possibly only solves a problem that it has created itself.

I used some examples recently to describe some of the digital 'marketing' activities that keep agencies busy these days...

As if by magic a couple of other examples have popped into my stream in the last couple of days.


Apparently “The TrackMyMacca’s app is a world first for McDonald’s and we’re really happy to...deliver this our customers around the country.Using GPS technology partnered with augmented reality, any Australian with an iPhone, iPad or iTouch can now use the app and track where different ingredients of the specific meal they are having has come from.”

One question. Why?

Next up...

Moisturizing Jeans.

From Wrangler (yep) 'diffusion' brand DenimSpa "The pioneering skinny-fit style, incorporates high-performance skincare ingredients to protect your legs from the dehydrating effects of denim."

As The Atlantic correctly points out:

'The dehydrating effects of denim! Which is a problem I had no idea existed, but one that must exist given that it now has a high-tech solution!'

Stand by in 2013 for more un-useless gubbins.

blog comments powered by Disqus