Wednesday, December 19, 2012

the icarus deception

A favourite quote of the year round these parts, and an idea we have adopted, came from John Dodds recently.

Doddsy correctly pointed out that platforms such as Kickstarter have another principle advantage alongside the clear and present benefit of getting one's creative project crowd-funded.

And it's no co-incidence that this benefit has been word-of-the-year at Boat HQ.


'Momentum that's derived from proof of concept; momentum that's derived from building a tribe of promoter-users who are incentivised via the range of prizes on offer; and momentum that's derived from being able to leverage critical mass with future investors, distributors and customers.

Most people see it solely as a fund-raising exercise and that's great, but they shouldn't overlook the baked-in marketing. That's priceless.'

One Kickstarter project that we participated in was Seth Godin's launch of his new book 'The Icarus Deception'.

A large box arrived at Boat HQ the other day containing 8 copies of the book, amongst other project related items (see pic).

Of the 8 copies of the book itself, I'm keeping two (one of which I will be reading over the Christmas break), I'm going to distribute 4 copies round the Sputnik office and I'm offering two copies up to the first two Australian readers of this blog who express their interest by leaving an affirmative in the form of a comment on this post.

Sorry to readers from overseas but petty cash is a bit short at the moment (always) so postage costs need to be kept to a minimum.

Who wants one?

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