Sunday, February 26, 2012

marketing lesson from Psycho Paul /please RT

In series 3 of Ideal, Psycho Paul wants to get the use of Moz's flat for a kidnapping.

'Are you in, or are you out?', he repeats incessantly over 3 episodes until Moz finally has to aquiesce.

Eventually Moz is in, of course.

It also reminded me of the classic scene in Glengarry Glen Ross, in which Alec Baldwin's character, Blake, strides into the local sales office and gives a short sharp ales lesson to the under-performing real estate agents.

ABC. Always be closing.

The lessons, however, are clear. If you don’t ask, you won’t get.

If you don't ask the local weed dealer if you can use their flat for a kidnapping, he won't suggest it to you.

If you don’t ask to be the keynote, it won't just be given to you.

If you don’t ask for the lead article, it won’t just be offered to you.

If you don’t ask for the $XXX,000 salary, it is not just going to be there on the table.

If you want your readers to retweet something or post to Facebook or Pinterest, then ask them to do it for you.

Find out who's in and who's out.

Then you know where you stand.

Also, once someone has committed to doing what you've asked they will want to live up to their promise for the sake of their own reputation and integrity.

In Dan Zarella's Heirarchy of Contagiousness he points to his database of tweets, compiled in order to crunch the most retweetable words or phrases.

Surprisingly, numbers 3 and 4 on the most retweeted list are 'please' and 'retweet'.

So, if you don’t ask, you won’t get.

Now please retweet...

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