Friday, January 13, 2012

construire une architecture de l'impossible #vaccinesvideo

I missed this at the end of last year, but it's such a nice simple idea that it's worth a mention, even if I'm late to the party.

Fans of the Vaccines were asked to tag their Instagram photos taken at the summer music festivals with #vaccinesvideo, the pics were then sucked into the site and then edited together with some band footage to produce the video for their song 'Wetsuit'.

And a top tune it is too, by the way.

Apart from the fact that it's a terrific execution of viral 101 - the fans will share the video with their friends because THEY ARE IN IT, it also tickled my current obsession with situationist ideas, and drew me back to this nugget on ceativity from artist/author/provocateur Jamie Reid.

'...the challenge to the modern artist is not just to create, but to use what has already been created. This would seem to be a reduction or a narrowing of the scope of modern art, but it isn't. To find a way of using what has already been created - and there is a lot of all kinds of things that have been and continue to be created by this wasteful society - to say something that is really new, you have to widen your field of awareness to the point that you can see what is NOT being done, and what COULD BE done, with these creations'

Top marks to Anomaly London for another construire une architecture de l'impossible...

It's up for a One Show Award too, so best of luck.

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