Monday, October 18, 2010

walk your talk

I almost gave full marks to Subaru for this very funny, if somewhat arch, 'launch' of the 2011 Mediocrity Sedan.
'Finally, a car that feels like every other sedan on the road'.

Including the ubiquitous customisation/personalisation tool...
'Do you like glove compartments? And cup holders? Customize your 2011 Mediocrity with this handy tool. You select the options and we’ll price it out for you in “real time.”

The community (ghost town) feature...
'Join fellow Mediocrity fans and friends on all your favorite social networking sites. If you’ve got nothing exciting to say, we’d love to hear it.


Follow the click through to the ‘real’ Subaru site - the supposed antithesis - and the experience can only be described as.......a bit mediocre.

Just like any other Sedan microsite, in fact.

The danger when pointing the finger is that there are three of your fingers pointing back at you.

Better be sure you can walk your talk.

Close, but no cigar I’m afraid

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