Thursday, February 11, 2010


To be fair, I'm not sure if this talk by Charles Fleischer is straight up comedy or if the science is for real, but as a lesson in how to deliver a presentation on a pretty dry topic - mathematics, numerology and string theory - in an way that makes you feel you are being hustled in Times square, it's a winner.

In the advertising business, for anyone who's wrestled with how to engage with an 'audience' around something like insurance products this will resonate.

Intrigue, stories, metaphor, pictures and humour, these are some of the things that connect with human beings and spread. Facts come second.

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