Monday, November 16, 2009

slow week for news

They just don't get it.

Consumers 'don't trust' social network sites: 'According to exclusive research for Marketing magazine by Lightspeed Research, only 33% of consumers trust social networking sites to provide the detailed independent information they need to make purchasing decisions, with 23% not trusting them.
That compares to 68% who trust other online sources of information such as search, product review and price comparison sites (with only 5% not trusting).'

It must have been a slow week for news over at Marketing magazine for this to be the headline story.
Have you read a more vacuous, ignorant and just plain stupid statement this year?
Who goes to a social networking site looking for 'detailed independent product information'? That's not what they are for. And what are 'other online sources'?
Who writes product reviews? Usually other people.
Do you trust search? Or what you find?

This is minor bullshit but it's the kind of thing that a few clients/sceptics/curmudgeons/sheepwalkers read that then sets us back months as they scurry back to the familiar and mediocre, digital comb-overs still just about intact.

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