Tuesday, September 08, 2009

the long and winding road...

One of my favourite Beatles stories describes how Paul McCartney developed the song 'Yesterday'.

Apparently, McCartney had the melody and some makeshift lyrics (Scrambled eggs, oh my darling how I love your legs) kicking around for months. McCartney was forever playing the tune in progress to the other Beatles and George Martin and quizzing them 'what is this tune, where have I heard this before?'.

After some time the others got fed up and instructed him to go off and finish the song.
The result was, of course, one of the most enduring (and covered) songs of that - or any other - era. He had not heard it before, apart from in his own head.

McCarney famously said; 'Eventually it became like handing something in to the police. I thought if no-one claimed it after a few weeks then I could have it'.

Inspired by Macca, this week I decided to pitch an idea for a service based mobile application which has been knocking around G Towers for a number of months.

It seemed like such an obvious idea for the category it plays in that we had hesitated to bring it fully to life as we were convinced that it must surely have been done already, such was it's no-brainer-ness.

Many weeks trawling the google machine tells us otherwise so we are going to roll with it.

The lesson seems to be, regarding creative ideas, just go for it.
If it feels good, it is good.

The best ideas, the ones that truly connect, will be the ones that feel like they have always been around anyway, such is their seamless integration into life.

Even if it turns out that it has been done somewhere else, well as my main man Godard says ' It's not where an idea comes from that matters, it's where you take it to'.

Editors note: The Long and Winding Road just seemed like a more descriptive title for the post, ok?

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