Thursday, January 08, 2009

value creation v. platforms for creative executions

Pointing you to a great post to kick off the new year around the value creation theme that I've picked up on here too lately.

From Adrian Ho at zeusjones in Minneapolis.

'In our eagerness to extend an idea into multiple channels or forms, I think it’s increasingly important to ask whether we are we actually creating more value or simply making everything we do less valuable?'

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