Tuesday, September 16, 2008

liverpool daily post social media experiment

I came across this interesting audio case study by markmedia, which features an interview with Mark Thomas, editor of the Liverpool Daily Post newspaper.

The LDP is a business focussed daily paper who have recently experimented with using Twitter, liveblogging and generally engaging their readership in the social media space.

Among the topics discussed we get Editor, Mark Thomas's views on:
- The risks in opening up the inner workings of a news room.
- Unexpected benefits of engaging with the readership.

Markmedia's summary in presentation form is copied here, below.
And the audio file can be listened to or downloaded at the markmedia blog.

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