Close, but no cigar...

Spent a day at Ad:tech last week and had a stroll round the exhibition area. Chatted to a few of the stalls, mostly iptv/web tv people, stuff like that.
Many business cards exchanged as you would imagine. Anyway, now the follow up emails start to trickle in. Most get binned straight away as they are bog standard sales-ey type things. One caught my eye though.

Subject: Great to meet you at ad:tech last week.

Hmm, the personal touch. I'm liking it so far...

then doink!

The opening line is...

Dear Sir/Madam...

delete.

You nearly got me thinking this was a personal and relevant follow up.
You've got my business card and my email address but you can't take the extra 5 seconds to simply address me by name in the mail? So near yet so far.

I wish i could finish this post with the ultimate irony and tell you the guilty party was an email marketing firm, sadly it was not.

I'm not going to name and shame either.

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