Wednesday, August 08, 2007


Greg Verdino comments on AdAge's no-shit-sherlock revelation that the t-shirt is a marketing vehicle. Slightly more insightful is Greg's analogy that the t-shirt has more in common with some of the 'key truths' of social-media.
'Advertisers still think about campaigns as discreet programs with fixed start and end dates -- when the last ad runs or the promotion expires, the campaign is over. (If) t-shirts are forever..'
full post here.
I'm still after a Twitter shirt if anyone knows where to track one down?