Tuesday, May 01, 2007

Kate Moss and Top Shop

The latest post-consumer (ahem) consumption frenzy as Kate's 'collection' launched at Top Shop last night. Shoppers were allowed 20 mins to purchase a maximum of 5 items. A whole can of worms really and I'm not sure what to make of it as an observer. I'm reminded of the notion that it's no longer about celebrity as endorser, it's about celebrity as provider (of what though?)
Kate's 'designs' are - lets face it - hooker outfits for teens and thats not particularly healthy. Neither is the consumption frenzy (again) like the Primark riots and the Ikea opening where sofa hunters were being stabbed by rivals in the queue. Dont know where I'm going with this but I just get a bit squeamish.
(note to self; Too much use of consumption in this post)

'I came in here for the special offer..guaranteed personality'