Close but no cigar.
The East London cash machine that displays it's instructions in alleged 'Cockney rhyming slang'.
Problem is, in proper cockney slang the rhyming word is never said.
ie 'cash no receipt' would read 'sausage no receipt'.
Nice try but ultimately pony from the posh boys in the pr department ;)
There's precious few cockneys in east London anymore, anyway. They all live in Chelmsford or something.
Thanks and finders fee to Spinning Around.
I've signed up to this on Mark Earls' blog aka Herd:
Pledging not to use the b-word for the month of January.
Another one to add to the list.
Going through a creds presentation yesterday - and inspired by a tweet from @samismail pulling me up on 'marketing speak' - I noticed myself editing and removing certain words.
Forever.
Here's some of them that have been banished alonside their replacements;
Consumer (nuff said) - replaced with person/people
Driving (as in driving traffic, registration etc) - replaced with encouraging/attracting
Capture (data etc) - replaced with asking for/ rewarding
Audience (no-brainer there!) - replaced with community
Targeting - replaced with involving
I will be fining myself 1GBP of the realm for each usage of the above and donate the proceeds to a named charity at Christmas time. Hopefully it won't be much, so i would appreciate any additions you have to the list and if you care to join in with your own effort please do, and you can display the badge below in your own space.
