to hell with mediocrity (again)
What comes to mind on Nike's fantastic latest film 'Possibilities', from an advertising point of view, is that the message is as applicable to this industry as it is for sports.
Good enough isn't good enough.
Worth also noting being that sight, sound and motion afforded by film is still pretty much the unbeatable storytelling medium when coupled with fresh insight and extraordinary creativity.
To hell with mediocrity and the peddlers thereof, I say.
