problems
On my to-read list is The Myths of Innovation by Scott Berklun.
He's summarised the ten key thoughts in the book in this post on his blog.
Myth number nine caught my eye.
One of the things humans are pretty good at is jumping to conclusions based on little information.
Most of the time this instinct serves us well, however in communications planning we should be advised to check this urge.
9. The myth than problems are less interesting than solutions.
Eintsein said “If I had 20 days to solve a problem I would take 19 to define it.”
There are many creative ways to think about a problem, and different ways to look at a situation.
The impatient run at full speed into solving things, speeding right past the insights needed to find a great solution.
If you listen to how successful creators talk about their daily work, they spend more time thinking about the problem than epiphany obsessed media would have us believe.
