everybody's doin' the dog
Not sure how this little behavioural nugget slipped through the net, but even though we are over a year late in acknowledgement it's worth a repost here.
So how do you encourage dog owners to do the right thing and dispose of their dogs' poo in the correct manner?
Traditionally, of course, dog owners falling foul would be fined.
Another approach is rewarding the positive behaviour instead.
Use the poo to power free wi-fi in the park so that everyone benefits.
The more poo in the designated receptacles, the more free wi-fi for park-goers.
But this wasn't a civic clean-up initiative (though it would have still been great) but a promotional campaign for Mexican Internet provider Terra.
Bringing people together, giving them something to do, to create their own value.
Thanks to Mark @ SputnikLabs for the prompt.
