the new radicals
View more presentations from Gareth Kay
Here's a splendid deck from Gareth Kay of GSP which got my vote on Neil Perkin's post of the month feature.
The theme is not new, but it's worth continual repetition.
The world has fundamentally changed in recent years yet the advertising world is still remarkably slow to respond, and what are we going to do about it?
Gareth references John Grant's tome, The Brand Innovation Manifesto, which I have been revisiting lately and also touches on several lean principles which are also currently top of the agenda round these parts.
Good work, chap.
