Friday, April 20, 2012

KIT social program guide

It was just over a year ago that we launched Twelevision here in Australia, while I was at BBDO.

It was our minimum viable product experiment in matching social data to the TV guide, and worked pretty well.

Suffice to say the game has changed in 12 months and the new KIT Social Program Guide or SPG, is in all likelyhood shortly to become the daddy of social tv applications.

Built on the same insight that led Twelevision - that people rely most on social data and influence when they are figuring out what to watch - the Kit SPG takes it up a few levels.

The SPG has also cracked the conundrum that would have been integral to Twelevision 2.0, the ability for advertisers to seamlessly sync their TV ads with an experience on the handheld device.

A nice little feature is the ability to also sync your friends comments into a timeline that matches the content so that the experience is not ruined by spoilers when watching in a time-shifted mode.

The clip is narrated by our good friend, and Global Lead Analyst at Kit, Mr Alan Wolk.

Obviously I'm double pleased to report on the Kit SPG as it has been made by Kit Digital, and Sputnik - where I work- are a division of the Kit Network and so it's in the family.

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