Thursday, July 07, 2011

the irefutable law of disruptive innovation

Optimisation improves the performance of existing products, services and structures along the lines of improvements that the mainstream will value.

Disruptive innovation, however, will more often than not often have characteristics that staus quo may not want, probably won't like or even be prepared to accept. In the beginning.

Eventually you win.

Ghandi image courtesy of

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