I've only just ordered @LukeGWilliams book Disrupt not 30 minutes ago and already I'm getting excited just reading the preview.
'A disruptive hypothesis is an intentionally unreasonable statement...designed to upset your comfortable,
business equilibrium and bring about an accelerated change in your own thinking.
Contrast this with the more traditional definition of “hypothesis,” which is a best-guess explanation that’s based on a set of facts.'
I'm accused of being deliberately unreasonable (as in every day) and my retort is simple.
It's the method.
Be reasonable, demand the impossible!