Monday, May 30, 2011

shiny objects part 346

According to The Australian this morning, department store Myer trying their luck (sic) with a social media presence on Facebook and twitter

' [Myer] has a team of 20 working on a digital strategy that began less than three years ago and now encompasses TV, internet and social media, integrated with print.

...the strategy is to enhance the in-store experience, not just driving sales into online. We need to provide information and inspiration to drive them back into the store.'

Which is just as well.
If you've ever tried to actually BUY ANYTHING from their website you'll know what I'm talking about.

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