Tuesday, May 24, 2011

market research conundrum

Ever present and yet so far away; so close at hand and yet so elusive; so familiar and yet so poorly understood.

'O wad some Pow'r the giftie gie us
To see oursels as others see us!

Self knowledge.

'It wad frae mony a blunder free us,
An' foolish notion:
What airs in dress an' gait wad lea'e us,
An' ev'n devotion!

On the upside we are, however, quite good at noticing what other people are doing, have done and predicting what they might be doing in the future.

Reliable self-knowledge would be much more useful as a market research tool, unfortunately we're just not that evolved yet. We'll just have to work with what we've got.

*This post sponsored by The Serious Burns Unit.

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