Friday, May 27, 2011

how do you like them apples?

I'm paraphrasing Winston Churchill in reference to the bad news for lazy marketers that Facebook recently issued.

Among the notes is one  to the effect that [brands] must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

This is good news for me, in my parallel role of Chief Prevention Officer, as it's one less gimmicky tactic that I have to chase round and try to stop.

'Gentlemen, we have run out of Like buttons.
Now we shall have to THINK'

Thanks to @iboy for the prompt

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