mott the hoople syndrome
Older readers may remember the mighty Mott. Emerging in the late 60's with a power r'n'b style and later morphing into bovver glamsters under the mentorage of one David Bowie esquire, Mott faded somewhat around '73/'74 in an unfortunate tangle of cliche and gratuitous self-reflexivity.
This gave it's name to, a condition known as Mott The Hoople Syndrome.
The syndrome described the point when the subject of Mott's oeuvre became simply that of being in Mott The Hoople.
Sadly this also equates to the bulk of what we see in the postmodern advertising space.
Brands talking about themselves, and to themselves.
Like the Bette Midler character in Beaches.
'That's enough about me...let's talk about you.
What do YOU think about me?'
