branding
'Carefully watch your thoughts for they will become your words.
Manage and watch your words for they will become your actions.
Consider and judge your actions for they will become your habits.
Acknowledge and watch your habits for they will become your values.
Understand and embrace your values for they will become your destiny.'
I'm sure @herdmeister won't mind being quoted in the same context as Mahatma Gandhi, and he summarises thus:
'Brand is something you get.
It's the scoreboard, not the game'.
