Thursday, November 25, 2010

lindsay lohan is marc ecko’s AR muse

Here's fashion designer Marc Ecko talking about making his Fall 2010 launch and AR experience, featuring Lindsay Lohan - as the designers digital 'muse'.

Fans can storyform and save their own video by manipulating the virtual Lindsay through various chapters using the web application.

Ecko is reputedly be influenced by legendary American illustrator Robert McGinnis, who's film poster credits include Barbarella, Breakfast at Tiffany's, and umpteen iconic James Bond posters.

The AR bit was made by Boffswana, right here in Melbourne.

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