Superfly is a crowd-sourced collaborative public art concept showcasing contributing artists and designers on posters in outdoor spaces nomally used for advertising. The first 'exhibition' took place in November last year on the streets of Dundee, in Scotland.
This weekend you can see a more conventional 'indoor' exhibition of that 'exhibition' as part of the Dundee Pop-up - a day of art events curated by creative social network Central Station.
It all gets a bit meta now as this weekends event is, in effect, being 'advertised' by means of posters containing similary crowd-sourced art in the same said outdoor 'advertising' spaces.
Yes, I'm still trying to figure it out too, but whatever it means, it's very interesting.
Superfly founder, Jon Gill, is no slouch on the illustration and graphic design front himself and is a friend of Never Get Out Of The Boat.