gurus of new marketing #978 : adam ant
Trendspotting and the like can be helpful in this business but we must also be prepared for those cultural curveballs that come out of nowhere.
Like the fella once said..'The best way to predict the future
is to invent it'.
Adam Ant was adamant about this in 'Goody Two Shoes'
'We don't follow fashion
That would be a joke
You know we're gonna set them, set them
So ev'ryone can take note, take note'
