from George Gilder 'Telecosm' (2000)
"In a world where advertisements are read only by people who choose to read them, the quality sharply improves. Freed from the meretricious need to appeal to passing strangers, advertisers ascend to a higher cultural level. The hokiness and smarm we associate with Madison Avenue dissipates and the advertiser makes an honest effort to convey as much information as possible in as compelling as possible a style. Advertising becomes an art of truth rather than an art of deceit."
George Gilder's "Telecosm" 2000
