Friday, April 11, 2008

when the product is the marketing pt 2

I'm liking these flip-over powder coated steel coathook/hanger things by Swiss designer Nicola Enrico Stäubli.
Another example of soft innovation turning a relatively oridinary product into something worth talking about.

I also love her product description:
'This new type of coat hanger sticks to a conventional towel rail and provides it with an additional task outside the bathroom. Once flipped over it turns into a coat hook. Source of inspiration for the design of this little aide for everyday life was the stick insect. The coloring is borrowed from the tropical flora, the habitat of this giant insect.'


Anonymous said...

Wow. That is an impressive piece of product. I was listening to Seth Godin on a ridiculously large conference call this week (see post on my blog) and wondering how you could make the product the marketing for things like razor blades. If you can do this with coat handers, there is hope for any product!